OUR WORK

Since 2020 we've been proud to partner, large and small grocery businesses from across Australia to help them realise their potential. Below are a handful of examples.

Category Breakout

MCG assisted Don to catapult this much loved brand out of the small goods category in to the fast growing snacking space. Meeting the consumer need for higher protein snacks, the range now has over 15 skus and the Don brand is recognised as a leading player in this space

Strategic Commercial Partnering

Partnered with founder of Youfoodz to deliver a number of strategic initiatives that were critical prior to IPO. This covered:

Sales team reorganisation

Innovation pipeline

Profitability initiatives

Manufacturing Capability Development

This exciting food and tech start up need to stand up a world class manufacturing site immediately.MCG partnered with them to:

Recruit the team

Manage the equipment install

Develop the product range

Implement the ERP

Manage the first 12 months of the manufacturing operation

Sales Acceleration

Working with the owner/MD, MGC undertook a full review of the commercial function.

This included partnering to develop a new commercial strategy which was then underpinned with a new team, a new go to market approach and a refreshed innovation pipeline.

M&A Due Diligence

A regional dairy were looking hard at acquiring a brand that has once had strong consumer appeal. MCG assisted them by analysing the existing brand equity, establishing a 5 year recovery plan for the brand and estimating a marketing and innovation budget.